Make Marketing Content That Inspires Action
Did you know that by telling a story, the retention rate for your content is over 70%. Deliver that same content with statistics alone and retention drops to 10%.
"There is no greater agony than bearing an untold story inside you." -- Maya Angelou
Storytelling in marketing gives your customers and clients, purchasers or prospects the reason to buy from you. Your company should be telling stories great and small that say to customers, here, is where you belong. Every good story has conflict and resolution in its plot - and for most businesses that translates to a customer challenge balanced against your company’s solutions. This is the heart of your story. At reclaimedsales we deliver with experience and expertise in creating storytelling content that gives your marketing campaigns the ability to speak to customers with content that enables engagement and action.
Do what you can, with what you have, where you are — Theodore Roosevelt 26th POTUS
Whether you have a long-standing story to tell or just starting up, we'll show you how to make storytelling marketing integral to your content strategy using marketing innovations to tell your company’s story and integrate your marketing efforts. We have the formula to develop strong, integrated content that align your company story to your customers journey.
A Company Story Map is a detailed evaluation focusing on the most compelling aspects of your company. Not a historical perspective, but a long-form story that contains keyphrases, keywords, company specific and distinctive language, without industry jargon but with a unique value proposition and compelling plotline. Detailed keyword and competitive research makes this your brand playbook for content creation.
A Customer Buying Journey creates the written or plotted documentation for the common path to purchase for your customers. From this universal map you can create more extensive, segmented and personalized journeys. One primary goal is to identify all touchpoints and barriers to purchase and create a more effortless buying journey for customers to follow. Helping to overcoming objections early on in the marketing and sales process is another key goal in creating a detailed map of your customer buying journey.
The Strategic Execution Plan is a document that mirrors your Company Story to the Customer Journey with content developed to not only overcome objections but to anticipate and encourage whatever journey the customer determines is best for them. This integrated marketing strategy positions your company to achieve the major goals that every businesses needs to succeed - Awareness, Interest and Action.
